State Tyutchev Memorial estate «Mouranovo» (Moscow region, Russia); Deputy Director for development; e-mail: firstname.lastname@example.org
MODERN LIFE OF THE MUSEUM. PROGRAMMES AND FESTIVALS IN THE MEMORIAL ESTATE «MOURANOVO»
Last ten years there were lots of things which appeared in wide museum activity connected with its visitors. Museums, not leaving the traditional excursion routes, tried to use the most different ways to improve their programs with experience of teachers, psychologists, actors and animators. How can we manage work in an average museum today in changing economic circumstances? How can we create and offer a museum product which is so necessary and demanding? What do our visitors expect to have in a museum area?
According to analysis the last programs made by the Mouranovo museum creative group of staff (they tried to form a vivid atmosphere in museum exposition to improve the number of visitors) it is obvious what we have to do for the new museum position. The article is dedicated to the way how to translate the main idea of the museum experience and show the museum’s treasures. Museum staff has to find like-minded partners who can be involved in museum ethic as well as in cultural and historical things of the place, to put in everyday museum life some new and interesting programs. We have already have some museum programs and festivals very popular for our visitors as «the Haymaking in Mouranovo», «the Maslinica in Mouranovo», «the Jam Day», «the Winter festivals», «the Saturday Croquet», theatrical excursion «the country estate kitchen» etc. Theatrical forms for representing the museum subjects make perception lighter and put it in emotional way. The result of the work is the last «Maslenica in Mouranovo» (2015). 5500 people visited and took part in the fest during two days. So at the moment museum management and development is one of the most important tasks for we must receive lots of visitors in a proper way and give them a full-fledged rest.
Keywords: museum, cultural tool, estate environment, game, source of culture, dialogue with a bygone era, comfortable environment, leisure.