Mikhail A. Sarancha 1 , Svetlana L. Yakimova 2
1 Russian State University of Tourism and Service (Moscow, Russia); PhD (Dr.Sc.) in Geography, Professor; e-mail: email@example.com;
2 Udmurt State University (Izhevsk, Russia); Master’s Degree student; e-mail: firstname.lastname@example.org
CENTER OF NATIONAL ARTISTIC TRADES AS THE BASIS OF TOURISM ROUTE NETWORK IN MOSCOW AND MOSCOW REGION
Article deals with testing of guide of tourist and excursion routes on the places of national artistic trades and crafts on the base of Moscow and the Moscow region. This study based on application of general scientific and special methods: geoinformatics and cartographycal methods, design, modeling, and others. The inventory of centers of national artistic trades and monitoring of their current use in tourism are made at first stage. Production and art painting pottery, painted trays, manufacture of toys, as well as basket weaving, lace and embroidery are the most common types of national artistic trades. Monitoring revealed a wide range of variation and use of tourist centers in the area; however, they are not optimal for the tourists benefit. All objects are mapped in GIS, including points of possible entrance to route and exit. On the base of it the eight integrated routes are created. They are presented on the map in the form of radial exits from the Moscow. The lines on the map show the route, points – center of national artistic trades. The results of research allowed creating the guide of tourist and excursion routes in specialized software. Several patterns of the guide are presented in the article. The layout includes the following blocks: introduction, route map, description of routes. It consists of 11 pages. The study results can be applied as an information and marketing material, technological project, as well as an example of testing the concept of development of such a product (in the form of an atlas of tourist routes) for all regions of the Russian Federation.
Keywords: atlas, geographical information systems, national artistic trades, route, tourism, excursion.