Lada N. Rozanova 1, Natalia G. Kulyagina 2, Alfiya A. Mustafina 3
Volga Region State Academy of Physical Culture, Sport and Tourism
(Kazan, Republic of Tatarstan, Russia);
1 PhD in Geography, Associate Professor; e-mail: firstname.lastname@example.org;
2 PhD in Economics, Senior Lecturer; e-mail: email@example.com;
3 PhD in Economics, Associate Professor; e-mail: firstname.lastname@example.org
THE ROLE OF TOURISM IN THE DEVELOPMENT OF NATIONAL ARTISTIC TRADES IN THE REPUBLIC OF TATARSTAN
The article considers the role of ethnographic tourism in the support and development of national artistic trades of the Republic of Tatarstan. The analysis of the development of the tourism industry and infrastructure in the Republic of Tatarstan is carried out; the significance of tourist policy in the Republic and its results is estimated. The potential for the development of ethnographic tourism in the Republic is explored. It includes: folk holidays and other national events, festivals, historical and architectural reserve and museums and other centers of ethnographic tourism Tatar, Russian, Chuvash, Mari, and other peoples that live in the Republic. Much attention is given to the traditional national artistic trades of the Republic: a mosaic of leather and fur, leather and painted lettering, embroidery; gold embroidery, beadwork; applications; lace products; art processing of wood and other plant materials, production of artistic ceramics and silver jewelry and others. Special focus is on measures to revive the lost species and endangered national artistic trades of the peoples of Tatarstan.
A number of problems of national artistic trades of Tatarstan are revealed. Among them: a complicated financial and economic situation, higher depreciation and obsolescence of the technical base, decline in demand for authentic art works, forgery and production of low quality, as well as fragmentation of masters, duplication of similar products, the aging masters folk arts and crafts and the threat of loss of artistic and stylistic peculiarities and traditions. It noted that ethnograhic tourism has a tremendous impact on support and development of national artistic trades in the Republic.
Keywords: ethnographic tourism, national artistic trades, national customs and traditions, Tatarstan.