Lyudmila S. Petrik 1 , Polina A. Kudryavtseva 2
Volga Region State Academy of Physical Culture, Sport and Tourism (Kazan, Republic of Tatarstan, Russia);
1 PhD in Economics, Associate Professor; e-mail: firstname.lastname@example.org;
2 student; e-mail: email@example.com
CONCEPTUALIZATION OF ETHNO-COMPLEX AS TOURISM CLUSTER IN TATARSTAN
The article presents a draft concept of ethno-complex in the Republic of Tatarstan. The aspects of the culture and everyday life of the Tatars, Volga peoples are studied. The concept of tourism and recreation cluster ethnographic orientation has been developed. It based on the analysis of natural factors, national characteristics and history of the region. Investigations to identify the level of interest of the population in the existing tourism clusters Bulgar and Sviyazhsk have been conducted. The concept of the developed ethno complex is to consolidate the five cultures of the peoples of the Middle Volga (Russian, Tatar, Mordovians, Bashkir, Mari) in a tourism space. The infrastructure of the complex includes: 5 national courts; guest house with conference room, hotel rooms and restaurant; bath; campfire place for traditional holidays. Ethno-complex not only familiarizes with the culture of the Volga peoples, but also allows relaxing in harmony with nature. The great potential of ethno-tourism in the Russian Federation defined the relevance of the work. Consequently, there emerged a necessity to create a certain center of this kind of tourism – ethno complex of different cultures. To date, the development of domestic tourism is priority; much attention is also paid to the development of tourism clusters in the region. In this regard, this project has a chance of being realized. It should be noted that through creating of international ethno-complex may be achieved a healthy promotion of harmonious coexistence of different cultures and increasing of tourist flow in the Republic of Tatarstan, invitation additional funds for the development of domestic tourism in the Russian Federation.
Keywords: tourism, tourism development, a tourism cluster, the Republic of Tatarstan.
Petrik, L. & Kudryavtseva, P. (2016). Conceptualization of Ethno-Complex as Tourism Cluster in Tatarstan. Service and Tourism: Current Challenges [Sovremennye problemy servisa i turizma], 10 (3), 142-147. doi: 10.12737/17795. (In Russ.).