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09.12.2017, 04:10

Russian

UDC 338.48
DOI: 10.12737/19504

Mikhail A. DYBAL

St. Petersburg State University of Economics (Russia);
PhD in Economics, Associate Professor; e-mail: mdybal@yandex.ru


POTENTIAL OF CORPORATE MUSEUMS IN THE DEVELOPMENT OF REGIONAL BUSINESS TOURISM (THE CASE OF SAINT PETERSBURG)


Saint Petersburg is the center of the museum life of Russia. There are over 200 sites of historical and cultural heritage – historical, geographical, applied, and industry museum complexes and architectural monuments. The history of museum affairs in Saint Petersburg dates back more than 300 years.
The article considers the main differences of a corporate museum that determine the interest from business customers. Purposes and forms of interaction between corporate museums and business tourism in the region are revealed. The branch-wise classification of the major industry museums of Saint Petersburg is presented. The author defines the factors of preferences and makes the rating of five, most popular corporate museums in the city. The forms and signs of interaction of corporate museums in Saint Petersburg through the prism of business tourism development are considered. Information and education technology as a factor of involving business tourists to the region and the development of corporate museums is proposed. The author describes the main stages of creation of a corporate museum in order to attract business tourists. The basic principles of planning of meetings on the basis of potential of industry corporate museums are discovered. The author reveals the main negative aspects in the organization of interaction between business tourism and corporate museums, and proposes the measures to neutralize them.

Keywords: corporate museum, business tourism, principles of interaction, potential of corporate museum, Saint Petersburg.


References 


1. Dybal, M. A., & Sharafanova, E. E. (2013). Vzaimosvjaz' medicinskogo turizma i biznes-trjevel industrii v razvitie kompetencij specialistov v sfere zdravoohranenija [The relationship of medical tourism and business travelers' industry in the development of competencies in the field of health care professionals]. Ekonomika i predprinimatel'stvo [Economy and entrepreneurship], 7(12), 971-976.
2. Davidson, R., & Rogers, T. (2012). Marketing Destinations and Venues for Conferences, Conventions and Business Events. Abingdon, Routledge.
3. Dimanche, F., & Caldito, L. A. (Ed.) (2015). Tourism in Russia: a management handbook. Bingley, Emerald Group Publishing Limited.
4. Richards, G., Marques, L., & Mein, K. (Ed.). (2014). Event Design: Social perspectives and practices. Abingdon, Routledge.
5. Pulikova, I. V. (2010). Dejatel'nost' rossijskih korporativnyh otraslevyh muzeev [Activities of Russian corporate industry museums]. Spravochnik rukovoditelja uchrezhdenija kul'tury [Handbook for head of a cultural institution], 6, 15-23.
6. Sharafanova, E. E., Drozdova, I. V., & Dybal, M. A. (2011). Delovoj turizm v regionah Rossijskoj Federacii [Business tourism in regions of the Russian Federation]. St. Petersburg: Publ. SPSUSE.
7. Janin, V. L., & et al. (2001). Rossijskaja muzejnaja enciklopedija [The Russian Museum Encyclopedia]. In 2 vol. Мoscow: Ripol Classiс.


Bibliographic description 

  • Dybal, M. A. (2016). Potential of corporate museums in the development of regional business tourism (the case of Saint Petersburg). Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 10(2), 51-63. DOI: 10.12737/19504. (In Russ.).

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