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09.12.2017, 05:01

Russian

UDC 069+338.48
DOI: 10.12737/19512

Elena A. TSVETKOVA

Museum “Grand Maket Russia” (St. Petersburg, Russia);
Deputy General Director of Business Development; e-mail: info@grandmaket.ru


MUSEUM “GRAND MAKET RUSSIA” –
A NEW SITE ON THE TOURIST MAP OF COUNTRY


The article describes the experience of creating the largest and unique in Russia model of territory of the whole country - Russia, in the format of a national-scale show-museum. The museum model on a total area of 800 square meters and is a kind of artistic image of Russian regions from Kaliningrad to Kamchatka. It is the biggest model in Russia and the second largest in the world (after the Miniatur Wunderland in Hamburg), and it is the world's largest country model. The museum presents a model of Russian everyday life, implemented through variety of little stories. Everyday situations demonstrate the different types of human activity: work, leisure, sport, study, military service, country life, travel, mass celebrations, and even attempt to escape from prison. The natural and cultural landscape of the model includes seas, rivers, lakes, mountains, beaches, houses, railway stations, airports, museums, stadiums, military bases, stations, railroads and many others objects. Road transport is represented by cars and trucks of various types, trams, buses, trains, samples of agricultural, construction and military equipment. Visitors can start the movement on the model through interactive buttons, located on the perimeter of the model. In 2014, the museum "Grand Maket Russia" hit the Top 10 of the most photographed places of Sankt Petersburg, and in 2015 - the top 5 of Russian museums.
The article describes the experience of construction of the model, the stages of its creation, and features of marketing activity. The specificity of operation of such powerful and complex engineering structure is disclosed.

Keywords: "Grand Maket Russia", show-museum, private museum, Sankt Petersburg, model of a country.


References 

1. Golubchikov, Yu.  N. (2015). Chem zavlech' turista v glubinku Rossii? [How to attract a tourist into the depths of Russia?]. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 9(3), 12-17. DOI: 10.12737/12877.
2. Egorenko, О. А. (2010). Kul'tura regionov Rossii [Culture of Russian regions]. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 4, 74-75.
3. Kuznetsova, Е. V. (2012). Kul'tura i prostranstvo v social'no-antropologicheskom izmerenii [Culture and space in social and anthropological observation]. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 1, 117-119.
4. Nikolaev, E. (2014). Grand Maket Rossija: strana v miniatjure [Grand Maket Russia: a country in miniature]. Energorazvitie [Energy Development], 1-2, 32-41.
5. Skorenko, T. (2011). Ljudi, kotorye strojat Rossiju [People who are building Russia]. Populjarnaja mehanika [Popular Mechanics], 10, 102-106.
6. Sokolova, М. V. (2014). Turizm kak fenomen kul'tury: morfologicheskij aspekt [Tourism as a cultural phenomenon: morphological aspect]. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 8(4), 10-19. DOI: 10.12737/6571.
7. Khrustova, Е. V. (2012). Hudozhestvennye obrazy istoricheskih sobytij v memorial'nom prostranstve. Na primere muzeja “Raznochinnyj Peterburg” [Art images of historical events in memorial area. On the example of museum “Diff erent ranks St. Petersburg”]. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 2, 35-43.


Bibliographic description 

  • Tsvetkova, E. A. (2016). Museum «Grand Maket Rossiya» – a new site on the tourist map of Russia. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 10(2), 111-117. DOI: 10.12737/19512. (In Russ.).

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