Home » Ad Board » 2017 » 2017_01

08.12.2017, 23:00


UDC 379.85
DOI: 10.22412/1995-0411-2017-11-1-89-96

Samara State Oblast Academy (Nayanova) (Samara, Russia);
PhD in Philosophy, Associate Professor; e-mail: siu@bk.ru


The article deals with the issues of organization and implementation of interregional and international tourism project "Red route" in Russia. The author identifies and presents trends of tourism development in China, which acted as the initiator of the route and its development in China and beyond. The article analyzes the marketing strategy of the project "red tourism". Regions of Russia that will realize routes of "Red tourism" are identified.
Despite careful work on strategy and expanding the participation of Russian regions in this route, it should be pointed out that this issue is at the initial stage of development of tourism projects, finding opportunities for their implementation. The article presents analysis of regional and interregional project concepts, and identifies regions-leaders: territory of Ulyanovsk, St.-Petersburg, Moscow, Perm krai. The author presents the possibility of Samara for this project. The article pointes out the difficulties in the implementation of interregional international project "Red route", lack of Chinese speaking personnel in tourism, absence of familiar environment in hotels and Chinese food, which is usual for Chinese tourists.
Despite these shortcomings, all territories involved in the project are able to overcome them. They have been developing in the course of strategic economic partnership between Russia and China.

Keywords: interregional tourism project, "Red route", "Red tourism", “red” subject in Russia.


1. Bogdanova, R. I. (2016). Proekt «Krasnyj marshrut» kak realizacija turistskogo potenciala g. Ul'janovska [Project "Red route" as the realization of the tourism potential of Ulyanovsk]. Innovacionnaja nauka [Innovative science], 4, 129-130.
2. Davydova, Y. V., & Klimin, I. I. (2014). Razvitie vyezdnogo turizma v Kitae na sovremennom etape [Development of outbound tourism in China at the present stage]. Nedelja nauki SPbGPU [Science Week of SPbSPU]: Proceedings of scientific-practical conference with international participation. St. Petersburg: University press.
3. Zhilkova, Y. V., & Lakovsky, S. G. (2013). Soderzhanie i logistika tura «Ul'janovsk – Moskva – Sankt-Peterburg» v ramkah «Krasnogo turizma» [Contents and logistics of the tour "Ulyanovsk – Moscow – Saint-Petersburg" in the framework of the "Red tourism"]. Mezhdunarodnyj turizm i sport [International tourism and sport]: Proceedings of the I all-Russian scientific-practical conference. Moscow: Russian State University of Physical Education, Sport, Youth and Tourism.
4. Muratshina, K. G. (2014). Stanovlenie i evoljucija strategicheskogo partnjorstva RF i KNR v konce XX – nachale XXI vv. [Formation and evolution of the strategic partnership of Russia and China in the late XX – early XXI centuries]: Candidate of History dissertation: author’s abstract. Ekaterinburg, 2014.
5. Chernova, A. F. (2015). Sovmestnye ekonomicheskie zony Rossii i Kitaja kak element strategicheskogo partnerstva [Joint economic area of Russia and China as part of strategic partnership]. Obshhestvo i gosudarstvo v Kitae [Society and State in China], XLV, part 2.
6. Zhang, B.Yu. (2015). Tendencii razvitija turisticheskogo kompleksa Kitaja [Development trends of Chinese tourism industry]: Candidate of Economics dissertation: author’s abstract. Moscow: Lomonosov Moscow State University.
7. Li, Y., Hu, Z. Y., & Zhang, C. Z. (2010). Red tourism: sustaining communist identity in a rapidly changing China. Journal of Tourism and Cultural Change, 8(1-2), 101-119. doi: 10.1080/14766825.2010.493939.
8. Xu, K. (2015). Types of red tourists in China: Evidence from Shaoshan. Annals of Tourism Research, 51, 57-59. doi: 10.1016/j.annals.2015.01.003.
9. Yao, S.-Y., & Wang, F.-D. (2005). A Discussion on How to Devolop "Red" Tourism. Journal of Beijing International Studies University, 5.
10. Zhao, S., & Timothy, D. J. (2015). Governance of red tourism in China: Perspectives on power and guanxi. Tourism Management, 46, 489-500. doi: 10.1016/j.tourman.2014.08.011.

Bibliographic description 

  • Solomina, I. Yu. (2017). On question of the organizing and implementing the interregional international project «Red route» in Russia.  Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 11(1), 89-96. doi: 10.22412/1995-0411-2017-11-1-89-96 (In Russ.). 

Views: 148
Total comments: 0