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PhD in Economics, Professor
University of Extremadura (Caceres, SPAIN).
NETOUR Coordinator. She has been a faculty member at the University of Extremadura since 2000, working on marketing, consumer behavior, and multivariate analysis. Lidia’s concern about understanding consumer behavior has led her to work on online consumer behavior and tourist behavior. Her interests in this latter area revolve around destination competitiveness, sustainability, and destination image. Lidia has worked on consulting, research, and training contracts, through the university, with several private & public sectorcompanies. As a result, she has gained experience and developed an expertise in project management.
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